Logos are a huge part of everyday life. In fact, there are certain symbols you see that automatically connect your mind to a certain product, person, or place. You can ask any graphic design services company, a great logo is a branding tool with unmatched value. But, even great logos evolve and change over time, some even have hidden meanings, like these examples of redesign success stories for global brands.
The Starbucks redesign with graphic design services
The original logo for this beloved global coffee chain was inspired by an ancient Nordic woodcutting of a siren, a mermaid with two tails, that dated back to the 16th century. The first version of the logo by graphics design services was topless, and evolved over time to the much more simplified version that is recognizable across all cultural and language barriers throughout the world today. Customers didn’t seem to care much how the logo changed over time and remain devoted to the world’s most popular coffee shop.
The McDonald’s redesign
McDonald’s golden arches are one of the most recognizable logos in the world. When the burger restaurant first opened in 1940, it’s logo featured a chubby chef and looked nothing like the design that’s unmistakable today. A version of the arches was designed in the early 60s and the logo as customers know it today was revamped again in the 1970s and 2000s.
The Instagram redesign with graphic design services
One billion people around the world use Instagram and a lot of them had something to say when the social media company launched a redesigned logo in 2016. The first logo was a stylized brown Polaroid camera face created in the shape of the common iPhone app button. The revamped logo by graphic design services added a ton of color to the original and designers hoped to infuse a more youthful feel into the company’s branding.
The Nike evolution
The Nike Swoosh is one of the top 5 most recognizable logos on the planet. The Swoosh, as customers know it, was first unveiled to the public in the early 1970s paired with the company’s name as the official logo. Over the years, it’s been simplified so that the version today is of just the long Swoosh because the company name is no longer necessary to know exactly what brand is mentioned.